Investing in your education and honing your skills is crucial for any business owner. As a brand and web designer, here are my fave picks for must-read graphic design books. These are all a part of my private collection and have been super valuable to me and my business over the years. So whether you are looking to improve your design skills, learn about brand strategy, get inspired or want a bit of help in running your business, scroll down and have a look at my virtual bookshelf.

‘‘BUT I JUST NEED A SIMPLE LOGO’’ Probably one of the most common things I hear in my inquiries as a brand designer.

Hear me out. A logo is a graphic element used to represent your brand. But if people see only your logo, they have little to connect to that element. A professional business needs a strong and cohesive brand identity. Yes, a logo is a part of it, but just as important are the carefully curated colors you choose, a typography that connects with your audience, patterns and stories that evoke emotions and so much more. In order to develop a memorable brand you need the elements combined.

We all know that a picture is worth a thousand words, and on your Squarespace website, those words should be crystal clear, captivating, and quick to load.

Branding and Web design for an incredibly talented wedding, elopement & lifestyle photographer from Central Florida. The client approached our studio because she was changing the direction of her business and felt she was outgrowing her previous branding so that it no longer resonatet with her, nor her target audience.

When you work from home, you really need a cozy space that inspires and motivates you. As I am moving soon, I keep daydreaming about the new space so here are my fave home office amazon finds currently on the wish list. I can’t wait to actually decorate the space and show you how it all turns out!

We often get a question how the Brand Intensive is different than our signature Brand Identity Service. Here is the basic difference. Brand Intensive is a time based service and Brand Identity Design is a deliverables based service. Brand Intensives are perfect for small businesses who are just starting out and are on a short timeline and budget, but still want a solid brand foundation. While comprehensive Brand Identity Design is perfect for the business owners who are ready to invest in full branding with lots of brand elements such as marketing materials, social media designs, packaging ect.

A sneak peek of a brand intensive project where we designed brand identity essentials for a canadian brow studio in a single day! The client reached out because they were looking for more brand recognition as they were looking to grow the business, expand the team and reach new audience. A solid branding is what makes a memorable impression on consumers and helps grow trust in your brand.

When creating a logo, we need to take into account the different forms a logo can take. From abstract marks to custom lettering, in this post we’ll go over a few most common types.

I will take you through four different font categories and what they stand for. Starting with Serif, Sans Serif, Script and Display.