Client Showcase: Brand Intensive with a Beauty Brand
A sneak peek of a brand intensive project where we designed brand identity essentials for a canadian brow studio.
The client reached out because they were looking for more brand recognition as they were looking to grow the business, expand the team and reach new audience. A solid branding is what makes a memorable impression on consumers and helps grow trust in your brand.
What is a Brand Intensive?
This is a service where we will set aside a full 8-hour workday for a full on collaborative design session exclusively for you.
We’ll deliver all of the brand essentials in just 3 days!
This service is perfect for:
small businesses that are just starting out and need the essentials.
businesses in their first 3 years, that have outgrown their existing DIY visuals.
established businesses that are pivoting and ready to level up their brand experience with a new visual direction.
The Process
After project confirmation our clients receive a little homework to complete before our official start day. We’ll kindly ask you to fill out our branding questionnaire (this gives us a bit more information and details about your goals, target audience, competitors…) and to prepare a moodboard on pinterest with everything that inspires you visually.
DAY 1 - Prep & Brainstorm
We’ll review your homework, do some research and strategize. We’ll start drafting the visual direction and first concepts presentation for you just a few hours later! We’ll hop on a quick call to approve the style direction.
DAY 2 - Design & Fun
Now that we have the primary concept chosen we can focus on refining the logos and creating supporting branding elements (defining color codes, putting together a typography system and designing your social templates). We’ll hop on a call or two throughout the day to get some feedback on everything. You don’t need to be fully available the entire day, but we ask you to be quick with your responses - an email, call or an insta voice message - whatever works best for you. Since this service is time sensitive it is a good fit for you if you are able to make fast decisions and know what you like.
DAY 3 - Files & Delivery
Time for the final tweaks and we’re ready to export the files. You’ll receive all of your files in a shared google drive folder including a brand guideline PDF booklet that takes you through all of your new elements and how to use them.
