A space for all things branding, web design, and business growth. Here, you'll find expert tips on creating a strategic and aesthetic online presence, insights into client projects and case studies, and Squarespace design hacks to elevate your website.
Client Showcase: Branding & Website Design for a Contemporary Abstract Artist
I’ve had the joy of working with Marina Adam, a contemporary abstract artist, to craft a brand and website that feel as intentional and expressive as her art. The result? A minimal yet confident identity and an online space that truly lets her work shine.
Should You DIY Your Website or Hire a Professional Designer?
Your website is your business’s digital storefront - first impressions matter! But when it comes to creating your site, should you DIY it or invest in a professional web designer? The answer depends on where you are in your business journey, your budget, and your goals. Let’s break down the pros of each approach and help you decide which path is right for you.
5 CommonWebsite Mistakes (& how to fix them)
Having a beautifully designed, user-friendly website is crucial for any business. But if your site is riddled with common website design mistakes, you could be turning visitors away before they even have a chance to engage with your brand. As a web designer, I see these blunders all too often, and they instantly make a business look unprofessional.
So, let’s go over five major website mistakes that might be hurting your brand - and how to fix them with custom website design that enhances your credibility and user experience.
Aesthetic Mockups for Brand Designers
Our Top 10 Mockup Shops & Resources for Brand and Web Designers
Investing in high-quality mockups is one of the easiest ways to level up your presentations and attract premium clients. Whether you’re showcasing a website, a brand identity, or a suite of marketing materials, using aesthetic mockups ensures your work always looks its best.
How To Bring Traffic To Your Website
If you’ve been wondering how to bring more traffic to your website, you’re not alone. Whether you’ve just launched your site or are looking to grow your online presence, driving traffic is essential for reaching your goals. Your website is your online home—a place where you invite people to visit, connect with you, and explore what you offer. But how do you get people to come over and stay awhile? Bringing traffic to your site doesn’t have to feel overwhelming. By focusing on thoughtful strategies that align with your audience’s needs, you can create meaningful connections and grow your online presence naturally.
Espresso Martini: The Raw and Refined Wedding Photographer Website TemplateYou’ve Been Waiting For
Wedding photographers seeking a website that combines elegance with a touch of nostalgia, (insert drum rollllll) we present you Espresso Martini—the ultimate wedding photographer template. This Squarespace template is designed to be as raw and refined as the moments you capture behind the lens, giving you the ideal platform to showcase your stunning portfolio and engage your audience in a truly interactive way.
How To: Add Promotional Pop-Up to your Squarespace Website
Promotional pop-ups can be an effective marketing tool for capturing leads, increasing sales, and driving conversions. However, it's essential to use them strategically and considerately to avoid disrupting the user experience or causing annoyance to visitors.
How To: Add a Drop Down Navigation Menu in Squarespace
Your website menu should have up to 6 key sections to create a user-friendly experience. So for websites with lots of pages, drop-down menu can be an excellent choice. It's like a categorized list, neatly organizing pages, so your visitors can navigate without feeling overwhelmed.
Aesthetic Mockups for Graphic Designers
Hey there, fellow creative minds! 🌟 If you're a fellow designer rocking the world of branding and web design, we've got something awesome to share: the superpower of mockups! 🎨✨ Showcasing your creative prowess is essential to stand out and below you can find some of our favourite resources.
READY TO DIVE INTO THE WORLD OF AESTHETIC MOCKUPS?
Don't worry, we've got you covered, here are some of our favourite mockup sites!
Romantic Squarespace Website Template: Rosé Spritz
Rosé Spritz Squarespace Template is a visual symphony of creativity, elegance, and a touch of playfulness. With its soft hues and delicate details, it mirrors the artistry of event planners and service providers who infuse love into every element of their work.
Editorial Squarespace Website Template: Negroni Sbagliato
The Negroni Sbagliato Template offers a minimal and elegant design, perfect for photographers, event planners and creative services.
A Guide to Website Content Planning
[FREEBIE] Whether you're taking the DIY route or teaming up with a pro, this guide is your friendly companion to kickstart your content planning journey. Get ready to lay the groundwork and gather all you need before diving into the exciting world of website design!
Anatomy of an Effective Website Homepage
Your website's homepage is your digital front door. It's the first impression visitors receive of your brand, and as such, it needs to be carefully crafted to make a lasting impact. There are a few key elements that make your site successful in engaging and converting visitors.