Brand Intensive vs. Custom Brand Identity
We often get a question how the Brand Intensive is different than our signature Brand Identity Service.
Brand Intensive
is a service for the new business owners who need a solid and cohesive brand foundation, or businesses that are pivoting and ready to elevate their existing branding. It is the perfect option for those on a tighter timeline or budget.
These intensive services are held over a period of 3 days where we dive into your visual identity with the focus on logo design, strategic color palette curation and typography selection.
If you have a good idea of what you want done and are ready to provide quick feedback during our scheduled day, than this service is for you.
HOW DOES IT WORK?
Day 1: Prep Time - prepare visual direction and strategise.
Day 2: Our Intensive 8h Session - Spread though a period of 3 days, it’s a highly collaborative process where we design all of the branding elements. You’ll need to be available for quick feedback and decision making.
Day 3: Delivery - we’ll prepare all of the files and guides for you to feel confident using your new brand elements!
Each project is different but this is what is normally included:
Client Questionnaire + Visual Direction
- Primary Logo + Up To 3 Logo Variations
- Typography Suite
- Curated Color Palette
- Brand Style Guide
This service is perfect for you if:
01. You’re eager to start your business and looking for a professional design with a quick turnaround time.
02. You’re excited to work in a fast-paced collaborative session.
03. You have a pretty clear idea of your style and the type of designs you’re looking for.
04. You love our portfolio and trust our creative decisions.
Comperhensive Brand Identity Design
Our brand identity packages offer more in-depth approach with more research, analysis and strategy.
By creating a memorable and effective branding we elevate your business to a professional level. This service includes everything you could possibly need for a cohesive and engaging identity across all platforms including custom illustrations, stationary, marketing materials, social media designs, packaging and whatever your business requires.
WHO IS IT FOR?
this service is perfect for those who are ready to commit and invest, this package offers an indepth brand design that will allow you to show up in your business professionally and cohesively. We will start with a strategy call where you will gain more clarity into your business regarding your values, your unique selling propositions, your target audience, positioning and client journeys. We will equip you with everything you need to show up confidently and go after your dreams.
The deliverables vary from project to project and businesses specific needs, but normally include:
- Visual Direction
- 1:1 Brand Clarity Workshop
- Primary Logo + Up To 5 Logo Variations - Typography Suite
- Curated Color Palette
- Brand Patterns, Illustrations, GIFs
- Business Card Design
- Marketing Collateral Pieces (email signature, invoice design, flyer, label, packaging, menu, pricing guides...) - Launch Graphics
- Instagram templates (editable in canva)
- Brand Guidebook (a 30+ page PDF with all of the information about your branding elements and how to use them)
In conclusion, the comprehensive branding offers a more strategic and in-depth approach with more deliverables. It is the better option for those who want to gain clarity in their business or need unique print and marketing materials. On the other hand, the brand intensive is more time and budget friendly, but still offers a high quality designs and a strong base for your business. It all depends on where you are on your business journey and what you feel will benefit you the most at this time.
