I know I know, running your own business can be very overwhelming. I remember in 2018 when I started, I had NO idea where to search for things or what I even needed. To hopefully make it easier on someone else, here is a list of tools and resources I use on a daily basis as a business owner.

‘‘BUT I JUST NEED A SIMPLE LOGO’’ Probably one of the most common things I hear in my inquiries as a brand designer.

Hear me out. A logo is a graphic element used to represent your brand. But if people see only your logo, they have little to connect to that element. A professional business needs a strong and cohesive brand identity. Yes, a logo is a part of it, but just as important are the carefully curated colors you choose, a typography that connects with your audience, patterns and stories that evoke emotions and so much more. In order to develop a memorable brand you need the elements combined.

We often get a question how the Brand Intensive is different than our signature Brand Identity Service. Here is the basic difference. Brand Intensive is a time based service and Brand Identity Design is a deliverables based service. Brand Intensives are perfect for small businesses who are just starting out and are on a short timeline and budget, but still want a solid brand foundation. While comprehensive Brand Identity Design is perfect for the business owners who are ready to invest in full branding with lots of brand elements such as marketing materials, social media designs, packaging ect.

When creating a logo, we need to take into account the different forms a logo can take. From abstract marks to custom lettering, in this post we’ll go over a few most common types.

I will take you through four different font categories and what they stand for. Starting with Serif, Sans Serif, Script and Display.