A space for all things branding, web design, and business growth. Here, you'll find expert tips on creating a strategic and aesthetic online presence, insights into client projects and case studies, and Squarespace design hacks to elevate your website.
Building My Dream Office
When you work from home, you really need a cozy space that inspires and motivates you. As I am moving soon, I keep daydreaming about the new space so here are my fave home office amazon finds currently on the wish list. I can’t wait to actually decorate the space and show you how it all turns out!
Brand Intensive vs. Custom Brand Identity
We often get a question how the Brand Intensive is different than our signature Brand Identity Service. Here is the basic difference. Brand Intensive is a time based service and Brand Identity Design is a deliverables based service. Brand Intensives are perfect for small businesses who are just starting out and are on a short timeline and budget, but still want a solid brand foundation. While comprehensive Brand Identity Design is perfect for the business owners who are ready to invest in full branding with lots of brand elements such as marketing materials, social media designs, packaging ect.
Client Showcase: Brand Intensive with a Beauty Brand
A sneak peek of a brand intensive project where we designed brand identity essentials for a canadian brow studio in a single day! The client reached out because they were looking for more brand recognition as they were looking to grow the business, expand the team and reach new audience. A solid branding is what makes a memorable impression on consumers and helps grow trust in your brand.
Types of Logos
When creating a logo, we need to take into account the different forms a logo can take. From abstract marks to custom lettering, in this post we’ll go over a few most common types.
Different Font Types
I will take you through four different font categories and what they stand for. Starting with Serif, Sans Serif, Script and Display.
Ways I can
support you
01. CUSTOM DESIGN SERVICES
For businesses ready for a more considered, fully tailored brand and online presence. Custom design is a collaborative experience created to reflect the level you’re operating at and the direction you’re growing in. Every detail is shaped around your business so you leave with a brand and website that feel cohesive, professional, and built to support you long term.
02. GUIDANCE ON YOUR DIY JOURNEY
For those who’re not ready for a full investment and would rather be resourceful while exploring your own ideas - my templates are designed to guide you. They offer structure, direction, and a refined foundation you can easily make your own, so your business can look polished and consistent while still giving you the freedom to build at your own pace.

