How Kristin Turned a Website Template Into a Stunning Brand Experience
Your website is more than just a place to showcase your work, it’s an experience. It’s how potential clients feel when they land on your page, how they connect with your brand, and how effortlessly they can take the next step to work with you.
For florists and wedding professionals, having a website that reflects the beauty of your craft is everything. But building one from scratch? That can feel overwhelming.
That’s exactly how Kristin from Kind Floral felt before she found the Champagne Bliss Squarespace template.
She needed a site that felt:
✿ Elegant and timeless - Just like her floral designs.
✿ Easy to update - So she could refresh galleries and content as her business grew.
✿ Client-friendly - With a seamless inquiry process to attract more dream clients.
That’s when she decided to invest in one of our Squarespace templates designed with wedding professionals in mind - one that would give her a beautiful foundation without the stress of custom web design.
Here’s how she took the website template and transformed it into a breathtaking online presence that truly feels like her.
Step 1: Personalizing the Look & Feel of the Squarespace Template
The first thing Kristin did? She made the template her own.
She customized the color palette to a soft, neutral tone that reflects her brand’s sophisticated, calming vibe. By keeping the template’s clean, minimalist layout while adjusting fonts and colors, she created an aesthetic that feels polished and inviting.
"I was after a new website that felt clean and romantic, and realized a template would be the best fit - I didn't have time for a starting-from-scratch DIY but I also didn't have the funds to invest in a fully customized web design." – Kristin
Step 2: Showcasing Her Stunning Floral Designs
As a wedding floral designer, visuals are everything. Kristin used the built-in portfolio features of the template to create a beautifully immersive experience. Each page flows seamlessly, allowing visitors to truly appreciate the artistry in every floral arrangement.
She also added thoughtful, personal copy and incorporated her branding elements, like her logo and signature illustration, to tie everything together beautifully.
Step 3: Making It Functional & User-Friendly
A gorgeous website is great, but it also needs to work for you. Kristin customized her template to make the experience seamless for her visitors:
✿ She used full-page images throughout the site to create an editorial, high-end feel.
✿ She customized the contact form to make her inquiry process seamless for potential clients.
✿ She structured the navigation and portfolio layout so everything feels intuitive.
Step 4: Adding Sweet Personal Touches
What really made KindFloral site shine? The small details that added personality and warmth.
From elegant call-to-action buttons that blend seamlessly with the design, to gentle floral illustrations that add a touch of magic, every part of her site feels like an extension of her artistry.
It’s not just a template - it’s her brand, beautifully brought to life online.
Her Final Thoughts: A Website That Works for Her
"Your templates are very competitively priced, especially with the amount of resources you provide after purchase. I had no idea they would be just so thorough and involved! It was beyond what I expected in the very best way. I truly had everything I needed.
I actually ended up customizing my template quite a bit more than I had expected, because the more I dove into what you had provided, the more confident I became in using Squarespace.
All in all—thank you SO much for your beautiful work. Thanks to you, my new site is going to be a huge asset in helping me achieve the next goals with my business!"
– Kristin
The Best Part? She Did It All Herself!
Kristin didn’t need to hire a web designer or spend months struggling with code. With the right Squarespace template for wedding professionals, she was able to launch a high-end website quickly and stress-free.
And now?
She has an online presence that:
✿ Attracts her dream wedding clients effortlessly.
✿ Showcases her floral artistry in a way that feels luxurious.
✿ Saves her time with a seamless inquiry process.
Your Turn: Create Your Own Dream Florist Website
Kristin’s story is exactly what I hope to inspire with every template - a seamless, enjoyable process that helps you create your dream online home for your business.
If you’re a floral designer looking for a website that feels like you, you don’t have to start from scratch. Our premium Squarespace templates are designed to help you build a stunning, functional site without the hassle.
Just like Kristin, you can have a website that:
✔ Looks high-end and professionally designed
✔ Is easy to customize and update
✔ Helps you attract and book your dream clients effortlessly
Ready to make it happen?
