A space for all things branding, web design, and business growth. Here, you'll find expert tips on creating a strategic and aesthetic online presence, insights into client projects and case studies, and Squarespace design hacks to elevate your website.
Logo vs. Brand Identity
‘‘BUT I JUST NEED A SIMPLE LOGO’’ Probably one of the most common things I hear in my inquiries as a brand designer.
Hear me out. A logo is a graphic element used to represent your brand. But if people see only your logo, they have little to connect to that element. A professional business needs a strong and cohesive brand identity. Yes, a logo is a part of it, but just as important are the carefully curated colors you choose, a typography that connects with your audience, patterns and stories that evoke emotions and so much more. In order to develop a memorable brand you need the elements combined.
Client Showcase: Josie Brooks Photography
Branding and Web design for an incredibly talented wedding, elopement & lifestyle photographer from Central Florida. The client approached our studio because she was changing the direction of her business and felt she was outgrowing her previous branding so that it no longer resonatet with her, nor her target audience.
Ways I can
support you01. CUSTOM DESIGN SERVICES
For businesses ready for a more considered, fully tailored brand and online presence. Custom design is a collaborative experience created to reflect the level you’re operating at and the direction you’re growing in. Every detail is shaped around your business so you leave with a brand and website that feel cohesive, professional, and built to support you long term.
02. GUIDANCE ON YOUR DIY JOURNEY
For those who’re not ready for a full investment and would rather be resourceful while exploring your own ideas - my templates are designed to guide you. They offer structure, direction, and a refined foundation you can easily make your own, so your business can look polished and consistent while still giving you the freedom to build at your own pace.