‘‘BUT I JUST NEED A SIMPLE LOGO’’ Probably one of the most common things I hear in my inquiries as a brand designer.

Hear me out. A logo is a graphic element used to represent your brand. But if people see only your logo, they have little to connect to that element. A professional business needs a strong and cohesive brand identity. Yes, a logo is a part of it, but just as important are the carefully curated colors you choose, a typography that connects with your audience, patterns and stories that evoke emotions and so much more. In order to develop a memorable brand you need the elements combined.

Branding and Web design for an incredibly talented wedding, elopement & lifestyle photographer from Central Florida. The client approached our studio because she was changing the direction of her business and felt she was outgrowing her previous branding so that it no longer resonatet with her, nor her target audience.