‘‘BUT I JUST NEED A SIMPLE LOGO’’ Probably one of the most common things I hear in my inquiries as a brand designer.

Hear me out. A logo is a graphic element used to represent your brand. But if people see only your logo, they have little to connect to that element. A professional business needs a strong and cohesive brand identity. Yes, a logo is a part of it, but just as important are the carefully curated colors you choose, a typography that connects with your audience, patterns and stories that evoke emotions and so much more. In order to develop a memorable brand you need the elements combined.