How Eva Designed her Photography Website that feels both Personal and Luxurious
a DIY Photography Website Done Right
Building your own photography website can feel intimidating, especially when you’re staring at a blank page and trying to make everything look intentional, polished, and like it actually represents your work. That’s exactly why starting with a template can be such a relief.
Eva built her website using the Negroni Sbagliato Squarespace template and gradually shaped it into something that feels completely her own. What stands out about her site now is how natural it feels. It doesn’t feel overdesigned or overly strategic. It feels like a real, custom photographer’s website that grew alongside her business.
From the moment you land on her homepage, her work is front and center. The photography leads the experience, which makes everything else fall into place more easily. The layout feels calm and spacious, and nothing feels rushed or crowded. You’re able to take in her images, understand what she offers, and move through the site without having to think too hard about where to go next.
From Template to Personal: Eva Waltz Photography Website Transformation
Eva later shared with me how helpful the YouTube videos and resources that come with the Negroni Sbagliato template were while she was building her site. Having that guidance alongside the template made it easier for her to understand the platform and make changes without feeling stuck or overwhelmed.
As she worked through the tutorials, she was able to push the design further and really make the website feel like her own. What started as a template slowly turned into a space that clearly reflects her brand and her work. At this point, it’s honestly hard to tell that her site began as a template at all.
Using a ready-made structure also meant she didn’t have to overthink a blank page or second-guess every decision. The layout gave her a clear starting point, which saved her a lot of time and mental energy while still leaving room to customize and refine.
Eva did such a beautiful job with her website. It feels personal and authentic, but it’s also easy to navigate and practical for clients who are browsing her work or reaching out to inquire. It’s a great example of what’s possible when you have a solid foundation and the right support while building your photography website.
