Whimsical Florist Brand Identity Design
Frankie & Eve is a floral design and event styling studio creating beautifully considered weddings, intimate celebrations and corporate events.
From abundant, artfully arranged florals to intimate long-table dining and layered event styling, their work is all about bringing the details together to create spaces that feel elegant, elevated and effortlessly beautiful.
There is a softness to their work, but also intention. Nothing feels overly arranged or overly perfect. Instead, florals, textures and thoughtful details come together in a way that feels organic, romantic and lived-in.
THE SCOPE
Custom Brand Identity Design + Semi-Custom Website (Template Customization)
AESTHETIC
ROMANTIC, WHIIMSICAL, EDITORIAL, CHARMING
✦ Creative Direction
For the new identity, we wanted to create a visual world that felt as considered and atmospheric as the events Frankie & Eve creates. Romantic, but not overly feminine. Elevated, but still warm. Organic, but refined. Timeless, with an unexpected edge.
The creative direction draws inspiration from old-world romance, magical secret gardens and contemporary editorial design - pairing expressive typography with hazy floral imagery, delicate botanical details, tactile textures and an earthy, muted palette with fresh accents.
There is a subtle sense of nostalgia throughout, but the brand never feels vintage. Instead, those softer, imperfect details are balanced by sophisticated compositions and refined typography to create something that feels distinctly modern.
✦ Final Brand Outcome
The finished identity feels like an extension of the spaces Frankie & Eve creates which is mostly romantic, layered, thoughtful and elegant. It has softness without feeling overly sweet. Luxury without formality. Nostalgia without feeling dated.
Most importantly, it gives the business a visual identity that reflects the level of artistry already present in its work.
Because a successful rebrand isn't about turning a business into something new.
It's about finally creating a visual world that feels like the business it has already become.
