Gypsy Lemon: A Romantic Brand & Website for a Cinematic Wedding Photographer

Capturing Nostalgia & Connection Through Film Photography

Gypsy Lemon is a wedding photography brand by Kayla, a talented film-oriented photographer dedicated to capturing the joy of human connection and the beauty of the world around us. With a passion for evoking timeless nostalgia, Kayla’s work is for couples who cherish authenticity, romance, and the magic of small, fleeting moments.

To reflect her signature artistic style, we crafted a refined brand identity and a minimalist Squarespace website that brings her vision to life - ensuring that every client experiences the same sense of warmth, intimacy, and nostalgia that her photography embodies.

THE SCOPE

Brand Identity Design.
Custom Squarespace Website Design.

AESTHETIC

ROMANTIC, TIMELESS, NOSTALGIC, SIMPLISTIC

boho-romantic-website-design-for-photographer

The Branding: Romantic, Timeless & Nostalgic

For Gypsy Lemon, we designed a brand identity that is as effortless and poetic as Kayla’s photography. The goal was to create a brand that feels intimate yet timeless - one that reflects her film-inspired aesthetic while maintaining a sense of simplicity and sophistication.

A delicate handwritten font was incorporated to add a personal, authentic touch, evoking the organic nature of film photography. This was balanced with a minimalist layout and refined typography to enhance the brand’s timeless appeal. The color palette remains understated, allowing the photography to take center stage, reinforcing the idea that every captured moment speaks for itself.

The Website: A Visual-Focused, Effortless Experience

Gypsy Lemon’s custom Squarespace website was designed to be as immersive and captivating as the images it showcases. With a clean, minimalist layout and a strong focus on large imagery, the website allows visitors to experience the depth and emotion of Kayla’s work instantly.

The seamless navigation ensures that potential clients can easily explore her portfolio, learn about her philosophy, and inquire about her services without distraction. Every design choice was made to foster an emotional connection - making it effortless for couples to envision themselves in her lens and trust her to document their most meaningful moments.

Bringing the Vision to Life

By marrying timeless branding with a thoughtfully designed website, Gypsy Lemon now has a cohesive visual identity that mirrors the beauty and nostalgia of film photography. With an online presence that speaks to romantic souls and nostalgic dreamers, Kayla’s brand is positioned to attract couples who value the art of storytelling through photography—those who want more than just wedding photos, but tangible memories they can hold onto forever.