Brand Identity + Website Design for a Luxury Destination Wedding Planner
Lucy Till French Weddings is a luxury wedding planning and design studio creating beautifully considered celebrations across the South of France, French Alps, Lake Como and beyond.
With more than fifteen years of experience Lucy and her team already had the expertise, reputation and portfolio behind them. The goal was to create a brand and digital presence that finally felt just as established - sophisticated enough for the luxury destination wedding market, while still capturing the warmth, personality and effortless European charm at the heart of their work.
THE SCOPE
Custom Brand Identity Design + custom illustration, custom Squarespace website design
AESTHETIC
ROMANTIC, SOPHISTICATED, WELCOMING
✦ The Brand
For the visual identity, we wanted timeless rather than traditional, luxurious without feeling overly polished, and distinctly European without leaning into the obvious clichés.
The result is an editorial identity inspired by vintage French stationery, old hotel insignias, handwritten correspondence and the quiet romance of summers spent in the South of France.
An elegant serif wordmark is paired with a loose, expressive script to create that beautiful tension between refinement and effortlessness. Custom monograms, arched emblems and seal-style secondary marks give the identity a layered, collected quality - almost as though each piece has been discovered rather than newly designed.
The hand-drawn illustrations became one of my favorite parts of the identity. Champagne, swans, sailing boats and little scenes of French café life bring personality into the otherwise sophisticated system, while custom patterns, postage-inspired details and embossed applications allow the brand to constantly shift between playful and elevated.
The palette follows the same philosophy: soft blush, warm ivory, muted olive and deep chocolate brown - romantic and feminine, but grounded enough to feel timeless.
✦ The Website
The website carries that same editorial, destination-led feeling into the digital experience.
Rather than creating a traditional luxury wedding website, we approached it almost like a beautifully curated travel journal - combining oversized typography, intimate photography, hand-drawn details, subtle patterns and generous negative space.
The design guides couples through Lucy Till’s world: from the team and their approach to wedding planning, to services and dreamy destinations across France and Italy. Every page was designed to feel immersive while still making the experience incredibly easy to navigate for couples considering a destination wedding from abroad.
The result is a brand that feels romantic, worldly, established and effortlessly luxurious - with just enough imperfection and whimsy to make it unmistakably Lucy Till French Weddings.
