Poetic Florist Brand Identity Design
Storytelling through flowers
Fable & Fern is a poetic floral studio built on the belief that every bloom carries meaning. From the beginning, their work has always felt more like storytelling than simple arrangement-making, each bouquet a reflection of emotion, memory, and romance.
My task was to translate that essence into a brand identity that felt as intentional and evocative as the florals themselves. The existing brand needed room to grow into something more elevated: a refined visual world that could speak to couples, romantics, and clients seeking artful floral design for weddings and everyday rituals alike.
The goal was to create a timeless experience. One that bridges modern editorial elegance with vintage botanical charm.
THE SCOPE
Custom Brand Identity Design
AESTHETIC
ROMANTIC, POETIC, EDITORIAL, MOODY, WHIMSICAL
✦ Creative Direction
The identity was designed to feel romantic, tactile, and iconic. We leaned into a muted botanical palette inspired by garden blooms and natural softness, paired with typography that felt graceful and storied, like something pulled from the pages of an old book.
Textural elements added depth and warmth, while dreamy photography brought intimacy and emotion into the brand world. Every detail was chosen to reflect the feeling Fable & Fern creates: artful florals that carry meaning, not just beauty.
This approach allowed the brand to live in two spaces at once- modern and editorial, yet whimsical and timeless.
✦ Final Brand Outcome
The final brand identity is cohesive, poetic, and deeply intentional. It gives Fable & Fern a visual foundation that feels elevated enough for luxury weddings, while still staying true to their romantic, story-driven roots.
Now, the studio stands as more than a wedding florist, but a brand that cultivates emotion and experience through flowers. The identity was built to support everything from editorial campaigns and stationery to packaging and digital storytelling, offering a refined stage for Fable & Fern to continue growing their world of botanical romance.
