Nikki Baker Photography – A Brand & Website Designed for a Global Storyteller
Cinematic, Timeless, and Emotionally-Driven Photography
Nikki Baker is a destination wedding photographer with a passion for capturing authentic love stories through a lens that is both documentary and editorial. Based in the Southwestern U.S., Nikki’s artistry transcends borders as she travels the world to create timeless, emotive, and cinematic imagery for couples who want their wedding memories to feel as captivating as a film.
We partnered with Nikki to craft a sophisticated, travel-inspired brand identity and a custom Squarespace website that reflects her premium aesthetic while serving as a seamless platform for her growing, global business.
THE SCOPE
Brand Identity Design.
Custom Squarespace Website Design.
AESTHETIC
PREMIUM, CLEAN, TRAVEL-INSPIRED
The Branding: Premium, Clean & Travel-Inspired
A strong visual identity was essential to position Nikki Baker Photography as a high-end, sought-after destination wedding photographer. The branding needed to feel modern yet timeless, minimal yet impactful, capturing the essence of her signature style. We utilised a mix of bold, modern sans-serif fonts with delicate serif accents, mirroring the balance between documentary realism and high-fashion editorial storytelling.
Her visual branding includes subtle travel-inspired elements we designed a visual nod to Nikki’s worldwide adventures, seamlessly woven into the brand. Warm, earthy tones and deep contrasts evoke a sense of nostalgia and cinematic storytelling.
The Website: A Digital Portfolio as Stunning as the Photography
Nikki’s website is more than just a portfolio, it’s a seamless, immersive experience for couples who are searching for a photographer to capture their love story with artistic depth. Built on Squarespace, the site is designed to be sleek, easy to navigate, and optimized for both discovery and booking. With a focus on destination wedding we decided on a clear, engaging layout that highlights Nikki’s expertise in global weddings. We showcased her portfolio with large, cinematic imagery and storytelling captions that guide visitors through Nikki’s signature work.
Squarespace was the perfect choice for Nikki’s website, offering a balance of visual storytelling and streamlined functionality, while making it effortless for her to update galleries, manage her community membership portal, and showcase her latest work.
*all the photography included in the graphics on this page is copyrited by Nikki Baker Photography.