A Guide to Website Content Planning
So, you've been toying with the idea of creating a website but feel like you're standing at the edge of a digital abyss? We totally get it. Whether you're diving into the DIY world or considering a pro, we've got your back. We’re here to make your content planning journey not just manageable but downright enjoyable!
Ready to lay the groundwork and gather your thoughts before diving into the exciting world of website design? Let's do this!
Behind the Scenes of Your Digital Adventure
Okay, let's kick things off. Your website is not just a fancy digital space; it's your brand's online home, so we need to understand the story behind our brand before we can translate it into the website.
Define Your Why: What's the purpose behind your business? Why did you start it? How do you help the wold?
Know Your Tribe: Who are you talking to? You need to really get to know your audience - their likes, dislikes, so that you can make your website be their go-to hangout spot.
Goal Setting: Think about what you want your website to achieve. Whether it's boosting sales, building a community, or just getting your brand out there, having clear goals is like having a secret sauce for your content.
Crafting Engaging Copy
Your website copy is not just about the words you say (or write); it's about crafting a narrative that captures attention, resonates with your audience, and compels them to explore further.
Share Your Story: Let your personality shine! Share your journey, values, and what makes your business tick. People love connecting with real stories.
Hype Your Offer: Make sure your offer is super clear and speaks to the problems your audience is facing. An important rule to remember when crafting your website content- it’s not you, it’s them. Don’t just list the things YOU can do - instead show how it benefits THEM and WHY?
Set a Clear Path: Don’t forget to include actionable steps they need to take to work with you. Don't assume that visitors will intuitively know how to proceed; instead, provide them with a roadmap that makes the process crystal clear.
The Art of Visual Content
Let's talk about the real showstopper - your visual content. We get about 3 seconds to make a first impression when people land on your website, and visuals play a crucial role in whether someone decides to “scroll” or “close”.
Brand Identity: If you want your website to be cohesive, professional and trustworthy, you need to have a brand identity ready with the essential elements such as your logo, a carefully curated color palette, and a thoughtfully selected set of fonts. Without these foundational components, your website risks veering into the realm of a “do-it-yourself chaos”, rather than the polished and memorable digital space you envisioned.
Imagery that Connects: Images evoke emotions, tell stories, and grab attention faster than you can say "scroll." You can select a variety of visual elements to include on your website such as photography, illustration, animations or video content. Whichever you choose, make sure they are relevant, high quality and relatable to your audience.
Consistency is Key: Maintain a consistent visual style. This includes colors, filters, and overall aesthetics. Consistency builds recognition and trust.
Freebie - Your Ultimate Website Wingwoman
Want more guidance? We have a * FREEBIE * just for you! A comprehensive 30+ page workbook and guide will be your friendly companion to kickstart your website content planning journey whether you’re taking DIY route or teaming up with a pro.
