A sneak peek of a brand intensive project where we designed brand identity essentials for a canadian brow studio in a single day! The client reached out because they were looking for more brand recognition as they were looking to grow the business, expand the team and reach new audience. A solid branding is what makes a memorable impression on consumers and helps grow trust in your brand.

When creating a logo, we need to take into account the different forms a logo can take. From abstract marks to custom lettering, in this post we’ll go over a few most common types.

I will take you through four different font categories and what they stand for. Starting with Serif, Sans Serif, Script and Display.